By Suzi Rupp
Photographic images of your company’s assets are valuable marketing tools for attracting new clients. But capturing the “right image” is essential to the success of your marketing goals. Successful commercial photography requires a thorough understanding of today’s digital processes—from cameras to color management to printing methods—and not all photographers fit the bill. You need a commercial photographer who has the background, experience, skills, and creativity to capture the right image and spirit of your company.
Gino Creglia is your man!
Authenticity Matters
The best images of your company are authentic images—real people, places, and things. Stock photographs of business environments that can be purchased by anyone, including your competition, send a “same as usual” message. Your company is unique, so your message to clients should be unique from a photographic perspective.
Gino brings a wealth of knowledge and experience to every photographic assignment and provides value-added service to every client. His strong background in business and digital photography sets him apart from other photographers. He has the skill set to ensure that you get the right images to send the right messages to clients.
Complete Digital Studio Gino is unique in his approach to digital photography, not only because of his years of experience in the computer industry, but also because of his completely digital studio. From concept to completion, Gino manages every step in the digital process.
Color management is key to excellent images. Gino has state-of-the-art equipment that is calibrated to produce true-to-color photographs. He knows that running an efficient and effective digital studio is like conducting a symphony orchestra: you have to know how to get all the instruments to play together to produce beautiful music!
Using 21st century technology to capture and produce every image he photographs is only part of the value-added service Gino provides. As a business owner who has launched and succeeded in several businesses of his own, he offers management and marketing savvy to his knowledge of digital equipment and complicated color management systems. He can guarantee that his final product complies with the exacting requirements of contemporary printing presses and publications.
Client Confidence Allison Hopkins, communications coordinator for Vanir Construction Management, Inc., praises Gino for his professionalism, flexibility and accommodating nature.
“Gino brings energy to every photo shoot. He doesn’t leave until he captures the award-winning image,” she says. “There is no doubt in my mind that Gino is passionate about photography. You can see a sense of fulfillment in him when he captures the perfect image.”
Vanir selected Gino to photograph several diverse and prestigious projects, including the remarkable restoration of the Cathedral of the Blessed Sacrament in Sacramento; the new “green” Alameda County Juvenile Justice Center (a LEED Gold project), high schools in Modesto and Mt. Diablo, and the newest fire station for the Sacramento Metropolitan Fire District. Most recently, he traveled to southern California to photograph the Temecula Old Town Theater and the Wolf Creek Fire Station for Vanir.
Flexibility and artistry are key reasons why Sue Stauffer, director of creative services at Sacramento Convention and Visitors Bureau (SCVB), calls Gino when she needs a spectacular cover photo for SCVB’s Visitors Guide. The Guide is used by the Bureau to promote Sacramento as a convention destination for businesses, non-profits, associations and trade shows throughout the world. As a seasoned art director, Sue sets high standards for images to be included in her publications.
“Gino listens to what I say—he really hears me—and he can ‘see’ what I’m looking for. He has an artist’s eye,” she says. “He also has a great attitude, even when he encounters obstacles on our photo assignments.”
One such obstacle was the complex scaffolding that completely filled the dark interior of the Cathedral of the Blessed Sacrament when Sue commissioned Gino to photograph the Cathedral for the cover of the Visitors Guide. The only possible image that he could capture in that maze of lumber was the underside of the exquisite dome. He climbed atop the scaffolding and lay on his back to photograph the intricate moldings and stained-glass panels.
Passion for Photography Chef Tyler Stone gave Gino another kind of challenge when he hired him to produce professional portraits to market the chef’s culinary skills. Tyler recognized a fellow artist in Gino and says that they “just clicked” when they met.
“Our photo shoot was a lot of fun because Gino is free-spirited and easy going,” he says. “A moving target like me isn’t easy to capture. Gino gave me lots of freedom and encouraged me to be myself. I have the same kind of passion for my work in the kitchen as Gino has with his cameras.” (See more about Chef Tyler Stone on his website: www.ChefTylerStone.com)
Bringing It All Together Commercial photography is an art and a science. Gino combines his right-brain creativity skills with his left-brain analytic skills to provide the best in commercial photography for…
* Architectural Photography (exteriors, interiors, design and construction)
* Advertising and Marketing Photography (websites and publications)
* Still-life Product Photography (food products, retail products)
* Corporate Branding Photography (images of facilities, people and products for corporate identity packages and publications)
* Editorial Photography (magazine layouts)
* Commercial Portraiture (images for press releases, publicity, public relations projects)
Whether capturing a moving target or an architectural edifice, Gino has the credentials to produce magnificent marketing images for you and your company.